The Creative Arch


Project Overview: 
As part of the ongoing brand identity for
The Creative Arch, I created the bespoke font, Arch Regular. Taking inspiration from slab serif fonts such as Rockwell, the typeface is primarily used as a display font.

The curve of the bowls reflect the company studio, based in a railway arch under Waterloo station. This shape is present across the identity, helping create a subtle consistency throughout.

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